Another fashion company decided to give her name to a mobile phone. It has been the latest trend with Giorgio Armani and Prada which had mobile handsets with their special designs and logos. This has been a good way of viral advertising as well for the company to put up their name around the internet. Hugo Boss chose to team up with Samsung as Giorgio Armani did before as in the Samsung P520 Touchscreen.
However unlikely Hugo Boss didn’t change the design of the Samsung F480 TouchWiz mobile phone but just put their logo on the front side of the handset.
There won’t be any change of features in Samsung Hugo Boss F480 and as a reminder it will have 5 mp camera 2.8” huge touchscreen display, and 3G with HSDPA connectivity features and other previously listed features as well.
Also the software that is run inside the handset has been designed for Hugo Boss. Thus there are special icons and wallpaper on user interface with Hugo Boss theme. Also there are some special ringtones that reflects the sound of the company.
Accessories were also inevitable for this type of branded product, and we weren’t suprised to see Hugo Boss styled Bluetooth inside the retail package as well.
Hugo Boss Samsung F480 will only be sold in Hugo Boss stores, and its release date is very soon, December 2008, so expect to see it in a few days across Europe. Its price is expected 479 Euros, so it is a little bit high as the Hugo Boss products.








